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What's the fuss about?

Start here:

Amazon Customers Go Rogue By Jezebel.com

‘BIC for Her’ pen is lambasted WhatsNextBlog.com

Amazon reviewers skewer froufrou
Bic pens for women Cnet.com

Daily Distraction: 12 Hilarious
Reviews ...GirlsGuideTo.com

Bic pens 'for her' unite women and men
in snarky Amazon reviews NBC Today Show

Bic “lady” pens unleash Amazon
snarkfestWashington Post

See for yourself: Amazon.com unplugged

Wanna buy some "bic for her"?